How To Write A Killer Brief
Learn how to write briefs that inspire as much as they inform and save time, money, and soul-crushing do-overs.
About The Book
Killer Briefs - A killer brief resolves 80% of problems organizations run into when trying to develop a creative output (whether it be shoes, a website or an ad). Anyone who wants to build a creative expression themselves or through an agency would benefit from understanding how to frame what you’re asking for to improve efficiency, clarity and inspiration. Foundational tenets and examples from Wild Alchemy are shared in an approachable format to get groups working from the same proverbial page quickly and easily. A must read for anyone in the creative or branding field, Killer Briefs will help get you to a better output, with less time and energy expended and while having more fun in the process.
About the Author
Lynette Xanders is an expert facilitator, qualitative researcher, trainer, author and artist. A growth catalyst for brand-centric companies and their agencies, she understands the challenges brand builders and communications leaders face and how to help people work better together in a hybrid, fast-moving world.
As CEO Chief Strategist of Wild Alchemy, Lynette blends deep strategic insight with engaging facilitation to align teams, elevate understanding, and activate meaningful change. Trained as-one of the first American-born strategists at the Richards Group and later leading strategy at DDB and BBDO at the developed workshops that bridge creativity, strategy and culture. Today, she helps organizations clarify what they stand for, unlock their collective intelligence and turn insight into action.
Smart Teams Buy in Bulk
Do you have a team that would benefit from these books?
Buying in bulk is the smartest way to save while maximizing impact. When you order multiple copies, you unlock exclusive discounts and ensure your entire team is learning the same proven frameworks. Bulk orders create alignment, consistency, and stronger results, whether you're training employees, coaching clients, leading workshops, or hosting events. Plus, signed copies add a personal, premium touch that boosts engagement and retention.
25 copies 10% off
$450
Signed copies
11 Pitfalls of Creative Briefs workbook
50 copies 20% off
$1000
Signed copies
11 Pitfalls of Creative Briefs workbook
100 copies 30% off
$1400
Signed copies
11 Pitfalls of Creative Briefs workbook
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