How To Write A Killer Brief

Learn how to write creative briefs that inspire as much as they inform. Save time, money, and soul-crushing do-overs.

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About The Book

A killer brief resolves 80% of problems organizations run into when trying to develop a creative output (whether it be shoes, a website or an ad). Anyone who wants to build a creative expression themselves or through an agency would benefit from understanding how to frame what you’re asking for to improve efficiency, clarity and inspiration. Foundational tenets and examples from Wild Alchemy are shared in an approachable format to get groups working from the same proverbial page quickly and easily. A must read for anyone in the creative or branding field, Killer Briefs will help get you to a better output, with less time and energy expended and while having more fun in the process.

Meet The Author

After years leading brand strategy inside agencies and alongside executive teams, I found myself stepping into rooms to share the thinking behind the work. What started as facilitation became a calling: helping leaders align, clarify, and activate.

My role is to guide teams through the small but powerful shifts that strengthen culture and elevate the work.

As the author of The Killer Brief and Momentum, I bring tools alongside energy. My sessions create clarity and momentum. Leaders and teams don’t just leave inspired, they leave equipped.

If you’re exploring a Killer Brief event for your organization or team, let’s start with a conversation.

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LX in Sisters, Oregon sharing a moment with one of her many animal friends

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